There is a logical order to selling. The steps have to be followed in a logical sequence, like dialing a telephone number, or you don’t get through. Ask questions, use effective listening skills, and answer any objections the customer may have and you will soon be on your way to closing the sale. Selling out of sequence kills the sale. You can do all the right things, but if you do them in the wrong order, just like preparing a recipe, you will not be successful. Your ability to sell more, better, faster, and more efficiently than before is the key not only to your personal success as a salesperson, but to the success of your company, as well. Watch this short clip from well renowned Speaker, Author and Consultant on how and why most sales people fail.